Sustainability

At Beaten Path Co, we believe appreciating the outdoors comes with a responsibility to help protect it. We create high-quality clothing designed to last, using natural, organic, and recycled materials whenever possible. Every online order is shipped in packaging made from 100% recycled Ocean Bound Plastic, helping keep existing plastic pollution out of our oceans. Through Smile Hard and Be The Change, we also support environmental conservation, mental health, and positive change in our communities. We’re not perfect, but we’re committed to making thoughtful choices and improving as we grow.

Better choices for people and the planet.

Beaten Path Co was created to encourage people to get outside, explore more, and appreciate the world around them. We believe that comes with a responsibility to help protect the places that inspire us.

We are not perfect, and we will never pretend to have everything figured out. What we can promise is that we will continue making thoughtful choices, improving where we can, and using our business to leave a positive impact.

Clothing made with intention

We create high-quality clothing designed to be worn often and kept for years, not thrown away after a season. While no piece of clothing is completely without impact, we believe one of the best things we can do is make products that people genuinely love and want to keep.

Whenever possible, we choose natural and lower-impact materials such as cotton, organic cotton, hemp, linen, and recycled fibers. We are continually working toward using more responsible materials throughout every collection.

Natural and recycled fabrics

Many of our products are made using natural fibers instead of relying entirely on synthetic materials. We also use recycled fabrics when they make sense for the performance and purpose of a product.

Every piece is different, so we clearly list its materials on the product page. This allows you to know exactly what you are wearing and make the choice that feels right for you.

Packaging with a purpose

Every online order is shipped using packaging from Better Packaging Co. made from 100% recycled Ocean Bound Plastic.

This plastic is collected from coastal communities before it can enter the ocean and is then recycled into durable shipping mailers. The process helps clean up existing plastic pollution while giving it a useful second life.

These mailers also have a significantly lower carbon footprint than traditional plastic mailers and even recycled paper alternatives. Through Better Packaging Co, their impact also supports plastic recovery, water conservation, tree planting, and employment within the communities where the plastic is collected.

When your order arrives, we encourage you to reuse or properly recycle the packaging whenever possible.

Designed to last longer

Fast fashion depends on clothing being bought quickly, worn briefly, and replaced often. We want to create the opposite.

Our goal is to make dependable pieces that become part of your everyday life. Clothing you take camping, wear around town, bring on road trips, and keep reaching for year after year.

Making something worth keeping is one of the most meaningful ways we can reduce waste.

Be The Change

Sustainability is about more than materials. It is also about how we care for people, our communities, and the world we share.

Through our Be The Change program, a portion of profits from select products supports organizations working in environmental conservation and mental health, including The Nature Conservancy and NAMI.

Be The Change is our reminder that small actions matter. One purchase, one conversation, or one thoughtful decision can become part of something much bigger.

Smile Hard

Founded in 2020, Smile Hard was created to spread positivity and help people feel less alone. It represents our belief that clothing can carry a message, start conversations, and make a real difference.

Together, Smile Hard and Be The Change allow us to support both the health of our planet and the well-being of the people living on it.

Always improving

We know sustainability is an ongoing process, not a finish line. As Beaten Path Co grows, we are committed to:


  • Using more natural, organic, and recycled materials

  • Creating products designed for long-term wear

  • Reducing unnecessary packaging and waste

  • Choosing lower-impact shipping materials

  • Supporting environmental and mental health organizations

  • Being honest and transparent about what our products are made from

  • Continuing to learn, improve, and make better decisions

We may be a small brand, but we believe small businesses can still make a meaningful difference.

Thank you for helping us create something better and for choosing to live beyond the beaten path.

A factual note: Better Packaging Co says its POLLAST!C mailers are made from 100% recycled Ocean Bound Plastic and have a lower carbon footprint than conventional plastic and recycled paper mailers. Its impact tracker includes recovered plastic, water saved, and trees planted. That supports the packaging section without forcing you to publish changing numbers on your site. Better Packaging Co, POLLAST!C materials and impact

earth gave us the materials to use